April 25-29, 2011
Experts Weekly |  |  | | Monday, Apr 25 | The Gamification Hype Cycle
When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series.
Sean Carton | Trends | Full story | Print version
Valuing Conversions: How You Count Matters
Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals.
Tim Ash | Conversion & ROI | Full story | Print version
The Renaissance of Email
Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social.
David Daniels | Email Marketing | Full story | Print version
True Value of Technology
Factors to consider when selecting an ad technology platform.
Eliza Nevers | Networks & Exchanges | Full story | Print version
Back to the Basics of Keyword Selection
How to go about determining which keywords are right for your business to bid on.
Julie Batten | Search Marketing | Full story | Print version
| | RSS | App | | | | | | Tuesday, Apr 26 | 1.3 Billion People Say They Don't Want to Search Anymore - Now What?
The problem with search - it's neither a good journey nor a satisfactory destination.
Chris Copeland | SEM | Full story | Print version
Latinos and Facebook: The Marketing Gap
Do Latinos engage with brands as actively as they do with other people?
Gustavo Razzetti | Marketing to Latinos | Full story | Print version
Unlocking Mid-Funnel Metrics With Dynamic Video Ads
By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics.
Anupam Gupta | Instant Insights | Full story | Print version
In Analytics, the Price of Light Is Less Than the Cost of Darkness
What portion of an online company's marketing budget should be allocated to research and measurement?
Neil Mason | Analyzing Customer Data | Full story | Print version
How Twitter Makes Money
A look at Twitter's advertising opportunities.
Harry Gold | Media Planning | Full story | Print version
| | | | | | Wednesday, Apr 27 | Standing at the Edge of the Precipice of Consumer Trust
If consumers don't believe they can trust you with their data, they won't give it to you.
Rick Buck | Email Delivery | Full story | Print version
Cutting Through the Remarketing Clutter With RTB
Three real reasons every marketer should be buying real-time bidding display remarketing.
Jeff Green | Behavioral Marketing | Full story | Print version
Tuning Your Content: Social Media for Content Publishers
As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation.
Dave Evans | Social Media | Full story | Print version
| | | | | | Thursday, Apr 28 | 8 Tactics to Optimize Welcome Email and Welcome Series
Got new subscribers? Start here to build a relationship with them.
Matthew Hayes | Email Marketing Optimization | Full story | Print version
Branding Lessons From the Middle East
Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways
Howard Belk | Strategies | Full story | Print version
The Planner's Guide to Not Planning Your Career
Where do you see yourself in five years? Maybe it's better not knowing.
Anna Papadopoulos | Careers | Full story | Print version
Harnessing the Need Medium
A look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation.
Tessa Wegert | Media Buying | Full story | Print version
Getting It Right Is a Moving Target
Learning how to find the optimal way to design a website for your target audience.
Jim Sterne | Verifying Business Value | Full story | Print version
Experiential Marketing
Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever.
Augustine Fou | Integrated Marketing | Full story | Print version
| | | | | | Friday, Apr 29 | Is an Email Address Personally Identifiable Info?
Organizations must protect customer email addresses. The alternative could end up being costly.
Anna Maria Virzi | What's the Buzz? | Full story | Print version
Always Play the Trifecta
If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive success.
Jeanniey Mullen | Publishing | Full story | Print version
Death of the Google Tag
What prompted Google to "retire" Google Tag and how will this affect your advertising campaign?
Kevin Lee | Paid Search | Full story | Print version
Decentralization of the User Experience Case Study: Pinterest
It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this.
Jack Aaronson | ROI Marketing | Full story | Print version
The Biggest Issues With Mobile Web [Video]
A continuing discussion on where mobile web is now and where it is heading.
Tim McLaughlin | Mobile Marketing | Full story | Print version
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