ClickZ Today: Is an Email Address Personally Identifiable Info?

April 29, 2011 Experts Today Today's Experts Columns Is an Email Address Personally Identifiable Info? Organizations must protect customer email addresses. The alternative could end up being costly. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Always Play the Trifecta If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive success. Jeanniey Mullen  |  Publishing  |  Full story  |  Print version Death of the Google Tag What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Kevin Lee  |  Paid Search  |  Full story  |  Print version Decentralization of the User Experience Case Study: Pinterest It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version The Biggest Issues With Mobile Web [Video] A continuing discussion on where mobile web is now and where it is heading. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Whitepaper: Strategies for Battling Social Spam on Facebook Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. Today's News Articles Green Bay Star Gives Twitter Advice to NFL Draftees Packers running back Ryan Grant talks social media marketing with ClickZ. Christopher Heine  |  Media  |  Full story  |  Print version Twitter Seeks 3 Month Commitments in New Ad Program Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Kate Kaye  |  Media Buying  |  Full story  |  Print version New York Yankees Strike Out on Email Security Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Anna Maria Virzi  |  Email Marketing  |  Full story  |  Print version Pepsi Vending Machines Fuse Social and Mobile Commerce "Social vending" system lets consumers send beverage gifts to friends' cell phones. Christopher Heine  |  Trends  |  Full story  |  Print version MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools Company aims to centralize buying and management of media, online and off. Jack Marshall  |  Media Buying  |  Full story  |  Print version Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Yesterday's Experts Columns 8 Tactics to Optimize Welcome Email and Welcome Series Got new subscribers? Start here to build a relationship with them. Matthew Hayes  |  Email Marketing Optimization  |  Full story  |  Print version Branding Lessons From the Middle East Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Howard Belk  |  Strategies  |  Full story  |  Print version The Planner's Guide to Not Planning Your Career Where do you see yourself in five years? Maybe it's better not knowing. Anna Papadopoulos  |  Careers  |  Full story  |  Print version Harnessing the Need Medium A look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Getting It Right Is a Moving Target Learning how to find the optimal way to design a website for your target audience. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Experiential Marketing Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Email + Social + Mobile: Building Surround Sound Marketing Tuesday, May 10, 2011 2:00pm EDT / 11:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. 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