February 22-25, 2011
Experts Weekly |  |  | | Tuesday, Feb 22 | How to Integrate Customer Service Into Social Media Marketing
Twelve ways social media extends customer service.
Heidi Cohen | Actionable Analysis | Full story | Print version
How Keyword Research and Competitive Search Fuels Display Campaigns
Four keyword research tools a PPC specialist would use and other keyword tips.
Hollis Thomases | Media Planning | Full story | Print version
Turning Subscriber Acquisition Over to the Subscriber
There is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses acquire customers.
Ryan Deutsch | Advanced E-mail Marketing | Full story | Print version
What Does Fox News Want From Latinos?
Same thing that every mainstream media company wants. But what special challenges do they all face?
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
In a Time of Automated Platforms, Providing Differentiated Value
The key element that's missing from automated platforms may simply be the human element.
Dave Jacobs | Networks & Exchanges | Full story | Print version
Links - Know What You're Buying [Video]
Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you.
Sage Lewis | SEM | Full story | Print version
| | RSS | App | | | | Advertisement | | | | | | | | Wednesday, Feb 23 | The Many Faces of Social Media
Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle.
Robin Neifield | Strategies | Full story | Print version
Embracing the Local Movement
Three easy steps to localize your user experience.
Andrea Fishman | Behavioral Marketing | Full story | Print version
3 Tactics for Effective B2B E-mail Segmentation
Segmenting customers and prospects hinges on collecting and integrating click behavior and other data.
Mike Hotz | B2B E-mail Marketing | Full story | Print version
10 Research Tools for Social Media Strategies
Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists.
Liana Evans | Social Media | Full story | Print version
| | | | | | Thursday, Feb 24 | How to Get Twitter Working for Your Brand
Six tips to get you started on building a community of influential and engaged followers.
Michael Della Penna | Community Management | Full story | Print version
What Part of Free Didn't You Understand?
There are two kinds of apps in this world: those that intend to make money, and those that intend to market.
Andrew Solmssen | App Economy | Full story | Print version
Understanding the iPad
A look at who is using the popular device and the trouble with the iAd.
Tessa Wegert | Media Buying | Full story | Print version
Digital's Great Teenage Misunderstanding
The inbox won't be gone in the next five to 10 years. However, it will look a lot different.
Simms Jenkins | E-mail Marketing Best Practices | Full story | Print version
| | | | | | Friday, Feb 25 | 7 Ways Google Should Get Naked
When it comes to your product, people want to know two things: does it work and how does it work?
Andrew Goodman | Paid Search | Full story | Print version
10 Steps to Optimizing Copy and Content
Boring headlines? Using "we" to much? Copy hard to read? Here are some valuable tips to improve your site.
Bryan Eisenberg | ROI Marketing | Full story | Print version
Don't Let Your Data Get in the Way of Your Marketing
SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data.
Melinda Krueger | Mobile Marketing | Full story | Print version
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