ClickZ Today: Multi-Platform

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February 28, 20101 Experts Today Today's Experts Columns Multi-Platform Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Adam Cahill  |  Networks & Exchanges  |  Full story  |  Print version Convergence Comes in Small Packages The dream of "convergence" had centered on the television. But no longer. Sean Carton  |  Trends  |  Full story  |  Print version Back to the Basics of Keyword Selection How to go about determining which keywords are right for your business to bid on. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version E-mail: A Relationship Approach Is Expected Five ways you to check the efficacy of your e-mail programs. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version Probability Theory for Landing Page Testing A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version RSS  |  App   Advertisement A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Today's News Articles Google CEO: Mobile Growing Faster Than Predicted Eric Schmidt, speaking at IAB's annual leadership meeting, also predicted digital display advertising could reach $200 billion a year, up from $20 billion. Anna Maria Virzi  |  Mobile Marketing  |  Full story  |  Print version Will Facebook's iFrames Kill Brand Sites? Mark-up language shake-up lets marketers optimize pages and track conversions on the social site. Christopher Heine  |  Social Media  |  Full story  |  Print version Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Yesterday's Experts Columns 7 Ways Google Should Get Naked When it comes to your product, people want to know two things: does it work and how does it work? Andrew Goodman  |  Paid Search  |  Full story  |  Print version 10 Steps to Optimizing Copy and Content Boring headlines? Using "we" to much? Copy hard to read? Here are some valuable tips to improve your site. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version Don't Let Your Data Get in the Way of Your Marketing SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers 10 Ways Search Retargeting Will Transform Your Business In 2011 Thursday, March 3, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media