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Empower yourself with knowledge! ClickZ's ever growing White Paper library makes it easier than ever to find solutions to pressing issues with industry specialists sharing their insight and experience, free.

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Create Social Media Content That People Will "Like" & "Follow"
by MoreVisibility

Like any advertising medium, compelling Social Media Marketing (SMM) is more of an art than a science. Creating well-designed engaging channel pages and profiles is only the first step toward driving people to "Like" or "Follow" or "Subscribe". If the social media content you publish isn't kept fresh and interesting, you won't be able to hold people's interest. In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers, including:
- Leveraging multimedia content as link bait.
- Keeping content fresh and interesting.
- Creating buzz through exclusivity.
- And more!
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ClickZ White Papers

Campaigning with Content: How to Manage Content and Nurture Relationships for Effective Selling
by Sitecore

So you are focusing on your marketing campaigns to build your business. In today's competitive and cost-conscious climate, your web site is a critical resource for connecting with customers. But it is only a part of your overall digital ecosystem, one of the multiple channels for building the buss about your goods and services, building relationships, and nurturing your customers through the buying process.
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Top 10 Must Have Business Phone Features
by CompareBusinessProducts

Small Business or Enterprise, some phone system features are a must have. Not all phone systems are made equal. Some phone system features improve efficiency significantly and help prevent losing business due to business inaccessibility. Investing in these phone system features will ensure a competitive edge for any business. Our guide details top 10 phone system features, and explains why they are indispensable.
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