ClickZ Today: Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

June 21, 2011 Experts Today Today's Experts Columns Cookies, Fans, Opt-Ins, and Followers in Brand Embrace Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Harry Gold  |  Media Planning  |  Full story  |  Print version The Case for Community Management - It's Crucial Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. Alisa Leonard  |  Social Commerce  |  Full story  |  Print version Why Left-Brained Analysts Need Right-Brained Creatives Consider this whole-brain approach to testing and experimentation. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Google's Unhealthy Obsession With Speed Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Chris Copeland  |  SEM  |  Full story  |  Print version The Fight for Targeting Latinos Online Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version RSS  |  App   Advertisement Does Your CMS Boost ROI? EPiServer Does - Learn How. Click Here Latest News Articles Scene in Cannes: Reenact a Famous Viral Ad [Video] Popular ads get personal with green screen reenactments, courtesy of YouTube. Zachary Rodgers  |  Cannes  |  Full story  |  Print version Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot Geo-social app now has 10 million users. Christopher Heine  |  Advertiser Verticals  |  Full story  |  Print version Advertisers 'Like' Facebook to the Tune of $2B EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Christopher Heine  |  Social Media  |  Full story  |  Print version Brands on Pandora Go Far Beyond LivingSocial A variety of big brands are on Pandora online and in mobile. Kate Kaye  |  Advertiser Verticals  |  Full story  |  Print version Harsh Words for Digital at Cannes Lions Elephant Cairo creative director calls for a return to "fun." Zachary Rodgers  |  Cannes  |  Full story  |  Print version Yesterday's Experts Columns Mobile Developments in Government Agencies [Video] How to design for multiple devices and how to incorporate content into websites that use mobile web technology. Tim McLaughlin  |  Mobile Marketing  |  Full story  |  Print version 'Hot' Doesn't Equal 'Profitable' Nine new lessons to learn if you want to avoid the mistakes of the past. Sean Carton  |  Trends  |  Full story  |  Print version Testing: Why Failure Must Be an Option Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massive way. David Daniels  |  Email Marketing  |  Full story  |  Print version Multivariate Test Construction Choose wisely between unconstrained and constrained designs as your test design will limit your options for data collection and data analysis. Tim Ash.  |  Conversion & ROI  |  Full story  |  Print version Webcasts Upcoming Events White Papers The Email Marketing Check-Up Thursday, July 21, 2011 2:00pm EDT / 11:00am PDT OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 SES Singapore November 22-23, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media