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Unhappy Customer? Be Prepared!
When faced with an angry or unhappy customer, how do you react? Are you good at saving the situation, or do you get upset and stressed?
Many people have to deal with unhappy customers as part of their jobs, and this week's newsletter article gives a step-by-step guide to handling these situations effectively. Who knows - if you do this well, you may actually end up with a happy customer!
Plus, we look at resolving team conflict, and we see how assertiveness can help you solve people problems. (We also have many more useful communication tools in the Mind Tools Community, the Career Excellence Club.)
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MindTools.com - Essential skills for an excellent career!
Featured Resources at Mind Tools
| | |  | | Do you know how to deal with an angry customer? Learn how to resolve these difficult situations calmly and effectively. All Readers' Skill-Builder | |  | Conflict within a team is unpleasant, and it undermines effectiveness. Learn how to deal with it with our three-step conflict resolution model.
All Readers' Skill-Builder | |  | | Assertiveness is a core skill needed for having effective and productive relationships with the people around you. Learn how to be more assertive with this article. All Readers' Skill-Builder | | | | ... And from the Career Excellence Club
|  | | Learn how to set up an effective hands-on training program for your people. All Members' New Tool | |  | | Elizabeth was feeling threatened by external consultants. Find out how coaching helped her gain confidence and develop a good working relationship with them. All Members' Coaching Clinic | |  | This books looks at what strategy really is, so that you can approach work and life in a more strategic way. Find out more about it here.
Premium Members' Book Insight | | Editors' Choice Article
Dealing with Unhappy Customers
Turning a Challenge into an Opportunity
One of Tim's most important clients has just walked into his office, unannounced. Tim stands up with a smile on his face, ready to greet him, when the dam bursts - his client explodes into an angry tirade because Tim's organization has failed to make a delivery on time.
Because of this, the client was unable to demonstrate a key product, which meant that he lost a sale he'd been working on for months.
Tim does his best to reason with his client, but nothing he says helps the situation. The client only gets angrier, shouting accusations and spiraling further into a rage. Within a few minutes he storms out, vowing never to do business with Tim's organization again. | | 
Turn dissatisfaction into satisfaction with these strategies.
© iStockphoto/Roma |
Many of us have to deal with angry or unhappy clients as part of our roles, and it's never easy. But if we know what to say and, more importantly, how to say it, we may be able to save the situation. In fact, we can even end up with a better relationship with our client than we had before.
In this article we'll explore how to deal with angry or difficult customers. We'll highlight specific tips and techniques that you can use to smooth things over, so that you can leave them feeling satisfied.
Step One: Adjust Your Mindset
Once you're aware that your client is unhappy then your first priority is to put yourself into a customer service mindset (member-only article).
This means that you set aside any feelings you might have that the situation isn't your fault, that your client has made a mistake, or that he or she is giving you unfair criticism.
All that matters is that you realize that your customer or client is upset, and that it's up to you to solve the problem. Adjust your mindset so that you're giving 100 percent of your focus to your client, and to the current situation.
Step Two: Listen Actively
The most important step in the whole of this process is to listen actively to what your client or customer is saying - he wants to be heard, and to air his grievances.
Start the dialogue with a neutral statement, such as, "Let's go over what happened," or "Please tell me why you're upset." This subtly creates a partnership between you and your client, and lets him know that you're ready to listen.
Resist the temptation to try to solve the situation right away, or to jump to conclusions about what happened. Instead, let your client tell you his story. As he's talking, don't plan out what you're going to say when he's done - this isn't active listening!
Also, don't allow anything to interrupt this conversation. Give your client all of your attention.
Step Three: Repeat Their Concerns
Once he's had time to explain why he's upset, repeat his concerns so you're sure that you're addressing the right issue. If you need to, ask questions to make sure that you've identified the problem correctly.
Use calm, objective wording. For example, "As I understand it, you are, quite rightly, upset because we didn't deliver the samples on time."
Repeating the problem shows the customer you were listening, which can help lower his anger and stress levels. More than this, it helps you agree on the problem that needs to be solved.
Step Four: Be Empathic and Apologize
Once you're sure that you understand your client's concerns, be empathic (member-only article). Show her you understand why she's upset.
And, make sure that your body language also communicates this understanding and empathy.
For example, you could say, "I understand why you're upset. I would be too. I'm very sorry that we didn't get the samples to you on time, especially since it's caused these problems."
Step Five: Present a Solution
Now you need to present her with a solution. There are two ways to do this.
If you feel that you know what will make your client happy, tell her how you'd like to correct the situation.
You could say, "I know you need these samples by tomorrow to show to your own customers. I will call our other clients to see if they have extras that they can spare, and, if they do, I'll drop them off at your offices no later than 5:00pm this evening."
If you're not sure what your client wants from you, or if they resist your proposed solution, then give her the power to resolve things. Ask her to identify what will make her happy.
For instance, you could say, "If my solution doesn't work for you, I'd love to hear what will make you happy. If it's in my power I'll get it done, and if it's not possible, we can work on another solution together."
Step Six: Take Action and Follow-up
Once you've both agreed on a solution, you need to take action immediately. Explain every step that you're going to take to fix the problem to your client.
If she has contacted you by phone, make sure that she has your name and contact details. This gives her a feeling of control because she can get hold of you again if she needs to.
Once the situation has been resolved, follow up with your client over the next few days to make sure that she's happy with the resolution. Whenever you can, try to go above and beyond her expectations. For instance, you could send her a gift certificate, give her a great discount on her next purchase, or send her a hand-written apology.
Step Seven: Use the Feedback
Your last step is to reduce the risk of the situation happening again.
If you haven't already done so, identify how the problem started in the first place. Was there a bottleneck that slowed shipment? Did a sales rep forget to confirm an order?
Find the root of the problem and make sure it's fixed immediately, then consider using Kaizen (member-only article) to continue improving your work practices. Also, ensure that you're managing complaints and feedback effectively, so that you can improve that way that you do things.
Further Tips:
- It's important to handle difficult customers professionally. Learning how to stay cool under pressure can help you get through challenging situations with grace and professionalism.
- If your client is especially angry, then talk slowly and calmly, and use a low tone of voice. This will subtly help lower the tension, and ensure that you don't escalate the situation by visibly getting stressed or upset yourself.
- If your client has sent you a difficult email or they're angry with you over the phone, then offer to meet with him or her in person if you can to address the problem. This will not only diffuse anger (since it's harder for most people to get truly angry face to face) but it also shows that you genuinely want to address and fix the situation.
- If you feel that your client is being unreasonable, you might start to get upset, especially if he or she is criticizing you, or your organization, unfairly. So learn anger management skills so that you can stay calm in these situations.
- Occasionally a client or customer may become verbally abusive towards you or your team. Know in advance what you'll tolerate, and what you won't. If things escalate, you may need to be assertive and stand up for yourself, or even walk away from the situation to give the client time to cool down.
- People in your team might be the ones on the "front line" when it comes to dealing with difficult customers. Make sure that they know how to engage correctly in emotional labor. (This means that they should know how to manage their own emotions when dealing with difficult people.)
- Work on improving your conflict resolution skills. These skills can help you if you need to negotiate with your clients.
Key Points:
Dealing with difficult customers can be challenging. But if you handle the situation well, you may even be able to improve your relationship, and create further opportunities.
Make sure that you listen actively to their problems or complaints, and resist the urge to interrupt or solve the problem right away. Be empathic and understanding, and make sure that your body language communicates this.
If you're not sure how to fix the situation, then ask your clients what will make them happy. If it's in your power, then get this done as soon as possible. Follow up with your customers to make sure they are happy with how the situation was resolved.
| Share this article: |  |  | | A Final Note from James
Simply knowing how to best deal with unhappy customers and clients will put you in a great position. And the strategies highlighted in the article can be applied to your "internal customers" too.
In our next newsletter, we're looking at the unique challenges of managing and motivating different types of people. We'll also have much more from the Career Excellence Club.
In the meantime, if you haven't already answered our survey, please do! Your answers will help make this newsletter even better, plus you get the chance to win a US$50 Amazon.com certificate!
Until next week, all the best!
 | James Manktelow
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