ClickZ Today: A Marketing Optimization Fitness Plan

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March 25, 20101 Experts Today Today's Experts Columns A Marketing Optimization Fitness Plan Four exercises to boost your corporate metabolism fitness levels. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version The Paywall Cometh and It's Not a Big Deal A look at the ripple effects of The New York Times paywall. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version 4 Things Newbie Mobile Marketers Should Do Now Some basics of mobile marketing and how you they can help you become an industry expert. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version In PPC, Let Probabilities Rule Over Passion Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit. Andrew Goodman  |  Paid Search  |  Full story  |  Print version Does Latino Marketing Deserve a Bigger Pie? Can Google go where no other company has gone before? Can it persuade advertisers to take a closer look at this thing called Latino digital? Giovanni Rodriguez  |  Conference Call  |  Full story  |  Print version Reaching the Mobile Shopper: Before, During, and After the Big Sale The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function, especially when talking about consumers who use mobile devices for shopping purposes. Gregg Stewart  |  Conference Call  |  Full story  |  Print version RSS  |  App   Advertisement Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. - Mobile Adds New Appeal To Your Brand Experience - 2011 US Mobile Marketing Predictions - The Reason Why Mobile Marketing Matters Download the White Papers > Today's News Articles Drugstore.com May Teach Walgreen's New Digital Moves Kantar's research shows the brands' ad strategies have followed different paths. Christopher Heine  |  Display Advertising  |  Full story  |  Print version Yesterday's Experts Columns Check In Before Users Check Out A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Michael Della Penna  |  Community Management  |  Full story  |  Print version Sponsorships Made to Engage Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Tessa Wegert  |  Media Buying  |  Full story  |  Print version How I Learned to Stop Worrying and Love 'The Daily' An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Andrew Solmssen  |  App Economy  |  Full story  |  Print version Is Facebook Social Marketing Really That Important? Five reasons why you shouldn't be wasting all your resources marketing on Facebook. Pace Lattin  |  Trends  |  Full story  |  Print version When Automated E-mails Attack How to elevate your e-mail efforts within your demand generation program. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Working Together in a Data-Driven Environment Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Xuhui Shao  |  Conference Call  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MARKETING MAYHEM: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media