ClickZ Today: Legislation and 'Do Not Track'

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March 2, 20101 Experts Today Today's Experts Columns Legislation and 'Do Not Track' How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version Tuning Your Content: Social Media for Content Publishers As you continue to build, refine, and optimize your content streams, you need to tune your content publishing as well as your content presentation. Dave Evans  |  Social Media  |  Full story  |  Print version Recalculating the Click-Through Rate in Search Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Chris Copeland  |  Instant Insights  |  Full story  |  Print version Screens Touch People As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Howard Belk  |  Strategies  |  Full story  |  Print version Preference Centers: The Nexus of Deliverability in 2015 Preference centers will play an essential role in establishing a 360-degree view of your customer. Rick Buck  |  E-mail Delivery  |  Full story  |  Print version RSS  |  App   Advertisement A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Today's News Articles Groupon Faces Many Competitors in China Market Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Adaline Lau  |  Social Commerce  |  Full story  |  Print version American Airlines 'Mystery Miles' Promo Delivers Big Facebook Gains Part of a push for the airline's AAdvantage frequent flyer program. Lisa Lacy  |  Social Media  |  Full story  |  Print version Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Yesterday's Experts Columns SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version 6 Secrets of Social Media Success The best-selling book, "The Secret," provides inspiration for social media strategies. Lisa Buyer  |  Conference Call  |  Full story  |  Print version There Are No Standard Answers for Unique Situations Instead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Harry Gold  |  Media Planning  |  Full story  |  Print version Measuring a Service Strategy Organizations looking to digital channels to make customer service more cost effective need a holistic measurement framework. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version The Super Bowl of Demographics The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Webcasts Upcoming Events White Papers 10 Ways Search Retargeting Will Transform Your Business In 2011 Thursday, March 3, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media