White Paper: Gold Standard of Paid Search Bid Optimization

This paper will analyze the different keyword-bidding approaches. Published May 14, 2012
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ClickZ White Papers Gold Standard of Paid Search Bid Optimization
Published May 14, 2012

Glean an understanding on the differences between rules-based bidding and model-based bidding solutions. Find out how global keyword-level bid optimization delivers performances gains of 25% to 200% more than other bidding approaches.

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