Webinar: B2C Search and Social Strategies

Webinar: Big Brands, Big Solutions, Big Results: B2C Search & Social Strategies - 5/17
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Big Brands, Big Solutions, Big Results: B2C Search and Social Strategies
Thursday, May 17 @ 1:00pm EST / 11:00am PST
FREE Webinar | Register now!

Big brands face a big challenge in differentiating themselves and their messaging to reach consumers through a sea of competitors, all vying for their attention on the same search and social media platforms. How do they compete during critical seasonal spring, summer and fall campaigns? How do they track results and create a cohesive online team in a large organization? Hear from big B2C brands T-Mobile, Celebrity Cruises, Sony Pictures and Cabela’s as they discuss how they use engage consumers with search and social media. They will discuss big picture strategies as well as specific tactics attendees can implement in their own programs, big or small.

Attendees will take away:

  • How to achieve consistency in planning and preparation across a large online team
  • How to use the voice of the customer to more effectively reach their target audience
  • How to use SEO to promote seasonal products and activities and how to engage retail store consumers through search
  • Best practices for benchmarking success
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Presenters:   Moderator:
Will Hill Glenn May Stephanie Warthen Shelley Wingard   Jeff MacGurn
Will Hill
IT Manager
Sony Pictures Entertainment
Glenn May
Sr. Search Manager
T-Mobile
Stephanie Warthen
Web Innovations, Marketing Manager
Celebrity Cruises
Shelley Wingard
Sr. Internet Marketing Specialist
Cabela's
  Jeff MacGurn
VP of SEO
Covario

 

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