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» Webinar: Building a Top Tier Email Program - April 17
How to Build a Top Tier Email Program that Delights and Drive Revenue. April 17
Mobile Version | Online Version |
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| | Saying Happy Birthday - How to Build a Top Tier Birthday Email Program that Delights and Drives Revenue
Tuesday, April 17 @ 1:00pm EST / 10:00am PST
FREE Webinar | Register now! A well-designed birthday email program can be the gift that keeps on giving. In addition to giving you an opportunity to reach out to your customers with a highly relevant message, it also has the potential to generate high ROI on a relatively low level of effort. Despite these benefits, Silverpop research has indicated that seven in 10 email marketers aren't wishing their subscribers happy birthday. Even worse, three out of the four email marketers who don't send birthday emails say they don't intend to start. In this session, Silverpop's Loren McDonald will share a seven-step Birthday Blueprint to help marketers build a successful birthday email program from the ground up. Specific steps outlined will include the following: - Setting the Right Goals
- Collecting the Right Data the Right Way
- Determining the Right Approach—Incentives or no Incentives?
- Designing the Right Message
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| Presenters |  | Loren McDonald
VP of Industry Relations
Silverpop |
| Webinar Sponsor |  |
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