ClickZ Today: The Many Faces of Social Media

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February 23, 20101 Experts Today Today's Experts Columns The Many Faces of Social Media Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle. Robin Neifield  |  Strategies  |  Full story  |  Print version Embracing the Local Movement Three easy steps to localize your user experience. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version 3 Tactics for Effective B2B E-mail Segmentation Segmenting customers and prospects hinges on collecting and integrating click behavior and other data. Mike Hotz  |  B2B E-mail Marketing  |  Full story  |  Print version 10 Research Tools for Social Media Strategies Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Liana Evans  |  Social Media  |  Full story  |  Print version RSS  |  App   Advertisement Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. - Mobile Adds New Appeal To Your Brand Experience - 2011 US Mobile Marketing Predictions - The Reason Why Mobile Marketing Matters Download the White Papers > Today's News Articles Facebook Grows Mobile Footprint, But Still No Ads Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Facebook's Getting Personnel, Poaches Google Again Social site hires Latin American executive away from rival. Christopher Heine  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns How to Integrate Customer Service Into Social Media Marketing Twelve ways social media extends customer service. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version How Keyword Research and Competitive Search Fuels Display Campaigns Four keyword research tools a PPC specialist would use and other keyword tips. Hollis Thomases  |  Media Planning  |  Full story  |  Print version Turning Subscriber Acquisition Over to the Subscriber There is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses acquire customers. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version What Does Fox News Want From Latinos? Same thing that every mainstream media company wants. But what special challenges do they all face? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version In a Time of Automated Platforms, Providing Differentiated Value The key element that's missing from automated platforms may simply be the human element. Dave Jacobs  |  Networks & Exchanges  |  Full story  |  Print version Links - Know What You're Buying [Video] Take a lesson from JCPenney and make sure you are keeping up on the work your SEO is doing for you. Sage Lewis  |  SEM  |  Full story  |  Print version Webcasts Upcoming Events White Papers BREAKING NEWS: WashingtonPost.com Boosts Online Subscriptions by Integrating Digital Media February 24, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media