ClickZ Today: Digital Is a Philosophy

March 31, 20101 Experts Today Today's Experts Columns Digital Is a Philosophy Digital is the thread that ties all forms of advertising and marketing together. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Leveraging the Power of Takeover Ads Ralph Lauren recently launched a memorable digital campaign that has left a favorable impression on the brand and publisher site. Tessa Wegert  |  Media Buying  |  Full story  |  Print version The Analytics Doctors Are 'IN' Turn to your marketing analytics teams to segment the market, test the message, and time the delivery...to catch problems early. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Practical Tactics for Cross-Channel Email Acquisition List growth strategies should be present in all components of your overarching email strategy. Here are three ways to drive email acquisition. Matthew Hayes  |  E-mail Marketing Optimization  |  Full story  |  Print version The Three Essential People You Need in Your Career Do you have a buddy, a coach, and a connector to guide your career? Anna Papadopoulos  |  Careers  |  Full story  |  Print version RSS  |  App   Today's News Articles Google's '+1' Lets Users Recommend Ads and Content Search giant follows Facebook's lead, allows users to recommend content and ads with "+1" button. Jack Marshall  |  Search  |  Full story  |  Print version Miracle Whip on YouTube: Haters Gonna Hate Extends "We're not for everyone" message to digital channels, embracing negative sentiment on YouTube and Facebook. Lisa Lacy  |  Social Media  |  Full story  |  Print version Twitter Advertiser: Brand Awareness Was an Afterthought Green Mountain Coffee explains unusual marketing strategy behind its Promoted Trend buy. Christopher Heine  |  Social Media  |  Full story  |  Print version Microsoft Retires AdECN, Migrates to AppNexus RTB Engine Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Zachary Rodgers  |  Search  |  Full story  |  Print version Yesterday's Experts Columns How Threadless Spins Gold on Twitter, Facebook Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Full-Funnel Attribution Is Better for Everyone - Even Search Marketers The most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version Behavioral Targeting Laws - Track Me If You Can Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Rick Buck  |  E-mail Delivery  |  Full story  |  Print version 13 Marketing Translation Mistakes to Learn From What are your company slogans really saying around the world? Erik Qualman  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media