ClickZ Today: The Gamification Hype Cycle

April 25, 2011 Experts Today Today's Experts Columns The Gamification Hype Cycle When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Sean Carton  |  Trends  |  Full story  |  Print version Valuing Conversions: How You Count Matters Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version The Renaissance of Email Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. David Daniels  |  Email Marketing  |  Full story  |  Print version True Value of Technology Factors to consider when selecting an ad technology platform. Eliza Nevers  |  Networks & Exchanges  |  Full story  |  Print version Back to the Basics of Keyword Selection How to go about determining which keywords are right for your business to bid on. Julie Batten  |  Search Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Whitepaper: Strategies for Battling Social Spam on Facebook Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. Today's News Articles Exchange Buyers: Third Party Data Costs Not Always Justified First party data is informing most exchange buys as opposed to third party data. Jack Marshall  |  Media Planning  |  Full story  |  Print version Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Yesterday's Experts Columns Privacy or Convenience: Who Wins? Have you already given up some of your privacy for the sake of convenience? Will you continue to? Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version 7 Tips to Filter Out Lame Searches A look at some categories of meta messages that might be relevant to your ad strategy. Andrew Goodman  |  Paid Search  |  Full story  |  Print version Ideas Are Not Enough Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Gary Stein  |  What's the Buzz?  |  Full story  |  Print version Email vs. SMS In the end, customers want three things: entertainment, information, or a good deal. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers TBA Tuesday, May 10, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media