August 22-26, 2011
Experts Weekly |  |  | | Monday, Aug 22 | 5 Ways to Measure Social Media
Group your social media monitoring efforts into a progression where awareness and exposure lead to desired action from your target audience.
Ron Jones | Search Marketing | Full story | Print version
Is TV Addressability DOA?
Three complications that arise from addressable TV and what to do about it.
Jeremy Lockhorn | Trends | Full story | Print version
Does Synergy Always Mean Opportunity?
Five factors to help prioritize the opportunities to expose each brand to new, known audiences.
Stephanie Miller | Marketing Automation | Full story | Print version
The Value of Calculating Revenue Per Email
The strengths and weaknesses of revenue per email as a measure of success, how to calculate it, and why no one is taking advantage of tracking it.
Jeanne Jennings | Email Marketing | Full story | Print version
6 Ways to Boost Return on Twitter
And five ways to track your Twitter return.
Heidi Cohen | Actionable Analysis | Full story | Print version
| | RSS | App | | | | Advertisement | | | | | | Tuesday, Aug 23 | Adventures in Email Marketing: I'm Writing to Say I'm Sorry
Four tips to have at the ready when good email programs go bad.
Tal Nathan | Advanced Email Marketing | Full story | Print version
Mobilizing the Latino Vote: 'The Language Is the Message'
What language do you use to mobilize bilingual voters? Surprise results from a recent study.
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
Mobile Advertising for Brands: Q&A With Millennial Media
Some challenges still facing marketers now that mobile advertising has finally "made it."
Hollis Thomases | Media Planning | Full story | Print version
Google+ Coming to Search Results Near You
Google continues to blur the lines of what search engine marketing truly is with the introduction of Google+ results being included in search results.
Sage Lewis | SEM | Full story | Print version
| | | | Advertisement |  | Looking for an Interactive Marketer?
Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today | | | | | Wednesday, Aug 24 | Audience Targeting: Spy Factory or Consumer Guidance Tool?
Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for?
Rob Graham | Behavioral Marketing | Full story | Print version
What Brand Brings to Social
Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well.
Robin Neifield | Strategies | Full story | Print version
SEO + Sitelinks: Google Cracks Open a 12-Pack for Summer!
The SEO implications to consider with Google's 12-pack sitelinks experiment.
Crispin Sheridan | SEO | Full story | Print version
6 Tactics to Create More 'Must-Read' B2B Newsletters
Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter.
Mike Hotz | B2B Email Marketing | Full story | Print version
| | | | | | Thursday, Aug 25 | Controlling the Social Conversation
Consider these tips to manage negative feedback about your brand on social media.
Adrian Lee | Community Management | Full story | Print version
Deciphering Dynamic Advertising
The different definitions of dynamic advertising and how you can start planning your campaigns.
Tessa Wegert | Media Buying | Full story | Print version
How User Acquisition Differs Based on Operating System: iOS vs. Android
A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series.
Rob Weber | App Economy | Full story | Print version
Clicks vs. Calls - Which Are Better?
If you want to maximize sales from online marketing, you need to understand purchase behavior.
Gregg Stewart | SMB | Full story | Print version
4 Surefire Ways to Get Your Emails Read
How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series.
Simms Jenkins | Email Marketing Best Practices | Full story | Print version
The Future of Multi-Channel Marketing
Imagine if you could understand consumers across every media channel and coordinate your messaging, frequency, and sequencing to connect to them.
Bill Demas | Networks & Exchanges | Full story | Print version
| | | | | | Friday, Aug 26 | Connected Communities on the Move
Entrepreneurs look to bring ad-supported services to keep commuters in the know.
Anna Maria Virzi | What's the Buzz? | Full story | Print version
Why Post-PC Doesn't Mean Mobile
Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign.
Jason Dempsey | Mobile Marketing | Full story | Print version
Trademark Issues With PPC? Ways to Take Back Your Brand
Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand presence.
Lisa Raehsler | Paid Search | Full story | Print version
5 Traits of Effective 'About Us' Pages
Everything you wanted to know about us.
Bryan Eisenberg | ROI Marketing | Full story | Print version
| | | | This week from ClickZ.asia | Marketers From Japan Differ Over Facebook's Potential
At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree.
Adaline Lau | August 22, 2011 | Japan | Full story
Media Planning: 1+1=?
How do you establish a metric representative across TV and online? Consider these three factors.
James Wu | August 22, 2011 | Media Planning & Buying | Full story
Five Things to Ban for Better Creative Work
Read this if you're asking for a viral video in your brief.
Eric Phu | August 23, 2011 | Trends | Full story
How to Wage Successful Performance-Based Pricing Pilots
Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia.
Kate Clough | August 24, 2011 | Media Planning & Buying | Full story
China Online Travel Sector Presents Opportunities for Airlines and Hotels
With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales?
Michael Zung | August 25, 2011 | Trends | Full story
Telekom Malaysia and Lux Win Fans Through Social Gaming on Facebook
A look at two case studies of social gaming campaigns.
Adaline Lau | August 26, 2011 | Social Media | Full story
Lessons From Borders: Evolve or Perish
Consider these three takeaways from the demise of Borders and the future of book-retailing.
Mandeep Grover | August 26, 2011 | Trends | Full story
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