July 25-29, 2011
Experts Weekly |  |  | | Monday, Jul 25 | Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?
Seven ways for marketers to start using Google+.
Heidi Cohen | Actionable Analysis | Full story | Print version
Microsoft Kinect: A Massively Disruptive Platform
Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more.
Jeremy Lockhorn | Trends | Full story | Print version
Identifying Strengths and Weaknesses With RPE
The many ways you can use the revenue per email metric to identify problem areas in your email program.
Jeanne Jennings | Email Marketing | Full story | Print version
Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines.
Stephanie Miller | Marketing Automation | Full story | Print version
3 Tips for Improving Your Online Share of Voice
Keep track of your share of voice and sentiment over time so you can see how your social engagement and promotions are affecting your overall trends.
Ron Jones | Search Marketing | Full story | Print version
Exchange Is a Verb
Every time a buyer and seller meet in the digital ether a value exchange is happening.
Brian O'Kelley | Networks & Exchanges | Full story | Print version
| | RSS | App | | | | Advertisement | | | | | | Tuesday, Jul 26 | Health and Beauty Buyers Search for Deals - and Require Extra Pampering
Takeaways for marketers.
Pashmeena Hilal | Instant Insights | Full story | Print version
Lifecycle Email Marketing Lessons: Travelocity and GamersFirst
Two examples of how lifecycle marketing can be applied to non-retail businesses.
Tal Nathan | Advanced Email Marketing | Full story | Print version
What Do Latin Americans Want?
Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world.
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
A Review of the 'Local Search Ranking Factors' Report [Video]
A look at the criteria that go into Google's local listings.
Sage Lewis | SEM | Full story | Print version
| | | | Advertisement |  | Looking for an Interactive Marketer?
Post your position on ClickZ Jobs to reach more than 1 million of the interactive marketing industry's most informed and experienced practitioners. Find the talent your business needs today. Post a Job Today | | | | | Wednesday, Jul 27 | Social Media Beyond Marketing
Redefining social as a way of life, and what this means for your business.
Dave Evans | Social Media | Full story | Print version
One Fish, Two Fish* or Why Social Media Is Not a Complete Answer
Fishing in the social media watering hole? Here's some food for thought.
Robin Neifield | Strategies | Full story | Print version
4 Steps to Identifying Your True Organic Competitors
A sure-fire way to map out the competitive landscape for your industry.
Crispin Sheridan | SEO | Full story | Print version
3 B2C Marketing Tactics to Improve Your B2B Newsletter
How to create newsletters your readers will be more likely to read, retain, and value.
Mike Hotz | B2B Email Marketing | Full story | Print version
The Evolving World of Audience Targeting
New ways to reach the right person with the right message at the right time for the right price.
Rob Graham | Behavioral Marketing | Full story | Print version
| | | | | | Thursday, Jul 28 | 3 Tips To Leverage Ratings and Reviews
And why Google Place deserves your immediate attention.
Gregg Stewart | SMB | Full story | Print version
The New Digital Inbox – Is Your Email Program Ready?
5 tips for creating better emails now that your messages compete with tweets and posts.
Simms Jenkins | Email Marketing Best Practices | Full story | Print version
What's New in Behavioral Targeting for Mobile Advertising
A look at the challenges and potential opportunities.
Rob Weber | App Economy | Full story | Print version
What's New in Lifestyle Publications
One site delivers a beauty high and the other, a sweet experience.
Tessa Wegert | Media Buying | Full story | Print version
Data Geek or Creative Genius?
Understand the big picture, unify your team, and talk to all elements, and soon you'll be the senior VP of marketing.
Aaron Kahlow | Careers | Full story | Print version
| | | | | | Friday, Jul 29 | How Your Website Loses 7% of Potential Conversions
Google +1, Facebook Like, and other plug-ins increase a website's load time. What's a marketer to do?
Bryan Eisenberg | ROI Marketing | Full story | Print version
Contents Under Pressure: The New Approach to Creative
We must change the language we use to describe the stuff-we-make.
Gary Stein | What's the Buzz? | Full story | Print version
Back-to-School PPC: A+ Tips and Expansion Ideas
How to prepare for $68B retail spending event.
Lisa Raehsler | Paid Search | Full story | Print version
5 Things to Listen for in Your Community
Do you use social listening tools? Don't forget the human touch.
Caroline Chen | Community Management | Full story | Print version
Mobile and Minors - Is the Interaction Meaningful?
Youth are beginning to affect mobile marketing. Consider these implications.
Jason Dempsey | Mobile Marketing | Full story | Print version
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