ClickZ Today: Marketing Automation - Far From Automatic

June 24, 2011 Experts Today Today's Experts Columns Marketing Automation: Far From Automatic Technology can make marketing more efficient, but there's a hitch. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Building Anticipation: Apple Screws Up Again Don't make the same mistakes Apple did with its Final Cut Pro X rollout. Build a product that users will actually be satisfied with by knowing how your users interact with your services. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version 'Pure Plays' vs. Omni Channel in AdWords/adCenter It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Kevin Lee  |  Paid Search  |  Full story  |  Print version When Is a Magazine Not a Magazine? Aren't we better off looking at ways to capitalize on the benefits a digital magazine can offer, rather than reinvent them? Jeanniey Mullen  |  Publishing  |  Full story  |  Print version RSS  |  App   Advertisement Does Your CMS Boost ROI? EPiServer Does - Learn How. Click Here Latest News Articles DAA Prepares Self-Regulatory Guidelines for Mobile Targeting Body also hopes to export its program and icon globally. Jack Marshall  |  Legal & Regulatory  |  Full story  |  Print version Digital Momentum for NJ Devils on Draft Day and Beyond Hockey club's latest social media gamble: virtual team stock investing. Kate Kaye  |  Social Media  |  Full story  |  Print version Google Comes Out at Cannes Ad industry heaps Lions on Google and its Creative Lab. Zachary Rodgers  |  Cannes  |  Full story  |  Print version Location-Based Mobile Ad Spend to Quadruple by 2015 Local ads will account for lion's share of mobile ad investment, says BIA/Kelsey. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Foursquare Broadens Partnership With American Express Amex cardholders using Foursquare will get discounts from merchants. Anna Maria Virzi  |  Social Commerce  |  Full story  |  Print version Yesterday's Experts Columns Marketing Automation: 6 Tips for Success How to reduce pain points when implementing a marketing automation program Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version You Are What You Tweet What are potential employers finding out about you in searches and how can you change your online reputation? Anna Papadopoulos  |  Careers  |  Full story  |  Print version Immeasurable Harm - Brand Out of Control Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version TV Advertising Still Works… Advertising on television may make consumers feel better about your brand, but does it actually drive any incremental sales? Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version There's No Such Thing as the Mobile Web As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Andrew Solmssen  |  App Economy  |  Full story  |  Print version Site Gimmicks - When to Say When Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype? Tessa Wegert  |  Media Buying  |  Full story  |  Print version Webcasts Upcoming Events White Papers The Email Marketing Check-Up Thursday, July 21, 2011 2:00pm EDT / 11:00am PDT OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 SES Singapore November 22-23, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media