ClickZ Today: Content Is a Tangible Media Strategy

June 14, 2011 Experts Today Today's Experts Columns Content Is a Tangible Media Strategy How to plan for content as part of a brand's media mix. Jessica Richards  |  Media Planning  |  Full story  |  Print version Obama's Traveling Latino Town Hall What can all marketers learn from one of the first innovations in the 2012 election cycle? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Socialized Email Marketing Goes Mainstream A look at the power of word-of-mouth acquisition. Tal Nathan  |  Advanced Email Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Europe's #1 CMS Powers Better Marketing - Now in the US Too. Click Here Latest News Articles Google Still Committed to Its Ad Network New tweaks prove it's not all about exchange-traded media. Jack Marshall  |  Display Advertising  |  Full story  |  Print version White House Aims to Optimize Facebook and Twitter Efforts Obama administration reveals results of a study that will help its improve digital program. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version U.S. Groupon Users Skew Younger than LivingSocial's Differing online ad strategies could explain audience variation. Jack Marshall  |  Media Buying  |  Full story  |  Print version McDonald's Cranks Social Media Hydrant for NYC Summer Foursquare and Twitter plays lead way. Christopher Heine  |  Social Media  |  Full story  |  Print version Palin Facebook Ads 'Liked' the Most, Study Shows Facebook ad study shows healthcare may not be as much of a liability for Mitt Romney as believed. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Advertisement Decide on a better career in the search space. With compelling marketing and product management challenges plus the tools and support to solve them. Flexibility to use all your talents plus stability throughout the organization. Passion that feels like a startup plus the breadth and scope of an established winner. Now's your time. Join our Talent Network at BingJobs.com Yesterday's Experts Columns What Not to Do on Social Media Five social media learnings from Weinergate. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version 5 Steps to Building a Successful Site Architecture Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Ron Jones.  |  Search Marketing  |  Full story  |  Print version Going Mobile? Food for Thought for Ad Networks A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Ari Paparo  |  Networks & Exchanges  |  Full story  |  Print version It's All Still Baking in Europe on the Use of Cookies Five things marketers should prepare for in order to comply with the new EU privacy regulations. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version What Do All the Federal Enforcement Actions Against Marketers Mean? It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offenders. Pace Lattin  |  Trends  |  Full story  |  Print version Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate You need to educate yourself on standard email metrics terminology and definitions, or risk negatively impacting your email marketing performance. Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Optimize the Marketing Levers That Matter: Building Online Trust to Increase Conversion Rates Wednesday, June 15, 2011 1:00pm EDT / 10:00am PDT SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 19-20, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Data protection ClickZ is contacting you at the following address - iqlalsmile.cara@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media